Challenge:
Increase purchases and brand awareness for Walmart wholesale chain in El Salvador.
Solution:
The combination of seasonal strategies:
Developing print media such as weekly insert, flyers, brochures, social media mailing and TV spots.
Loyalty card
Walmart launch loyalty cards for customers with a design that encourages unity, diversity and respect among people.
Internal campaign design poster:
To boost the pride of being part of the Walmart team. The brand decided to create internal posters to encourage employees to be part of each of Walmart's primary values – Service to the Customer, Respect for the Individual, and Strive for Excellence.
