Challenges:
The goal is to increase brand awareness among people 25 to 40 year-olds with busy lifestyles that require fast and accessible transportation.
Issue:
There is increasing evidence that a hurried lifestyle is highly harmful to health. According to Statistics Canada, 6 out of 10 young people fall asleep at least once a week, 75% have missed work for that reason, and 8 out of 10 feel stressed by being in a daily traffic jam—all these new risks due to lack of time generate negative behaviours and also increase problems related to mental health.
Solution:
Lyft believes in all risk-takers. For that reason, it launched a campaign aimed at young people, using spaceship illustrations that symbolize the brand's speed service and give the chance to take you out of any difficult situation bordering you.
“WE WILL GIVE YOU A LYFT”
