Challenge:
Statistics state that 57% of men in Canada aged between 18-34 are at high risk of getting testicular cancer. This campaign's main objective is to raise awareness among Canadian men aged 20 to 40 about Testicular Cancer risk and treatment.
Issue:
Despite being highly treatable, there is a high percentage of young men who die from testicular cancer because they do not know or forget how to self-examine.
TESTICULAR CANCER CANADA / LANDING PAGE
Solution:
Testicular Cancer could defeat even the strongest and bravest men. With the Discovery channel partnership, Testicular Cancer Canada launched a Canadian wildlife show; To raise awareness among young people that even Canada's most powerful and wildest beast can be as dangerous as testicular cancer.
TESTICULAR CANCER POSTERS
Testicular Cancer Canada with Discovery Channel, creates partnership to launch Canadian wildlife show;
"MAN VS BEAR"
