OLUMIANT - 
Alopecia Areata
USA - Europe - Asia CAMPAIGN 
Health Care Providers (HCP)
Client:
Eli Lilly US

CD: Shawn Taylor - Chris Paleczny
ACD/Art: Ekaterina Goldberg
ACD/Copy: Frank Gillam
Copy Supervisor: Eugene Park

Art Director/Graphic Designer
Manuel Benitez

Agency:
GREY New York - Toronto
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Challenge:

Alopecia Areata, a surprisingly common condition, touches the lives of approximately 2% of individuals worldwide. Whether facing it, overcoming it, or poised to encounter it, a significant global community grapples with Alopecia Areata. In the United States, an astounding 6.7 million people are affected by this condition. Join the movement to raise awareness and support those affected by participating in the first campaign for the only FDA-approved treatment for Alopecia Areata.
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SOLUTION:

Alopecia Areata, a surprisingly common condition, touches the lives of approximately 2% of individuals worldwide. Whether facing it, overcoming it, or poised to encounter it, a significant global community grapples with Alopecia Areata. In the United States, an astounding 6.7 million people are affected by this condition. Join the movement to raise awareness and support those affected by participating in the first campaign for the only FDA-approved treatment for Alopecia Areata.
Services:
Digital
Social
Retail
Photography:
Lightfarm Studios

Industry:
Pharmaceuticals, Eli Lilly - HCP

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