Challenge:
The main objective of this project is to promote the use of Nescafé instant coffee among young people by increasing awareness of the brand and generating a commitment to consumers.
Issue:
There is an underlying notion that millennials need to wake up energetic every morning. Therefore, these ads are aimed at young coffee drinkers who need to be active when they wake up.
Solution:
Nescafé believes that each variant of coffee has a unique flavour, much like how each dog has its personality. Therefore, using different dogs' breeds, this project uses the analogy of a dog that feels the need to shake to change his mood, an action that makes him feel more energetic and prepares his body to be active.
"SHAKE IT OFF"
