Challenge:
Increase traffic and purchases of the second-largest supermarket chain in El Salvador, "La Despensa de Don Juan", as a sub-brand belonging to the wholesale chain Walmart Mexico.
Issue:
Separate the supermarket brand "La Despensa de don Juan" as a direct competitor of Walmart and position it as the perfect alternative for middle-class consumers in El Salvador.
Solution:
The combination of seasonal strategies based on geographic and psychographic customer behaviour.
Development of direct response media such as weekly print inserts, flyers, mailings, TV and Radio spots.
(Super November - Summer -Christmas).
Development of direct response media such as weekly print inserts, flyers, mailings, TV and Radio spots.
(Super November - Summer -Christmas).
Black Friday campaign
"Super November"
Summer campaign
"We are part of your life"
Christmas campaign
"Merry Christmas"
